In pay per click advertising; do we have to pay more is the search term is more popular?

How is the pricing model of a click determined?

Thank you.

It’s safe to say that the more popular search terms cost more per click.

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One Response to “In pay per click advertising; do we have to pay more is the search term is more popular?”

  1. Richard says:

    It’s safe to say that the more popular search terms cost more per click.
    References :
    http://www.richescorner.com

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