What does it mean when Facebook Advertising says you "pay per click (CPC)"?
by admin on Friday, October 23rd, 2009 | 4 Comments
When you create an advertisement on Facebook.
When you run advertisements on Facebook, you don’t have to pay a flat lump sum upfront commonly used in traditional media eg. newspaper or TV.
Instead, you only pay when someone clicks on your advertisement. Each click can range from $0.05 to $3+, depending on how competitive is the keyword you are advertising.
It is a cost-effective medium for small players like us 
It means that when somebody clicks on the ad that you posted you will give facebook an "X" amount of money..
References :
Got plenty of websites….
Everytime someone clicks on your advertisement it costs you a certain amount.
References :
When you run advertisements on Facebook, you don’t have to pay a flat lump sum upfront commonly used in traditional media eg. newspaper or TV.
Instead, you only pay when someone clicks on your advertisement. Each click can range from $0.05 to $3+, depending on how competitive is the keyword you are advertising.
It is a cost-effective medium for small players like us
References :
Everytime someone clicks an ad you have posted, you will pay a certain amount. This is in contrast to CPM where you pay a certain amount for every 1000 views of your ad, whether people click it or not.
References :
facebook.com